As fuel prices continue to surge, businesses and consumers alike are feeling the pinch, with ripple effects spreading across various sectors. In North Carolina, trucking companies, nonprofit organizations, and even vacation plans are being affected by the escalating costs.
Trucking Industry Challenges
Etienne Hightower, who launched Believers Trucking in 2018, has seen a drastic reduction in profit margins from 70 cents per mile to a mere 10 cents due to the dual pressures of tariffs from the Trump era and soaring fuel prices. “I’m fighting to maintain my staff, their quality of life, and I want to give them more. Unfortunately, (you) can’t get blood from stone,” Hightower remarked during a roundtable discussion led by U.S. Congresswoman Deborah Ross, D-Wake.
The average gas price in North Carolina is now around $4.22 per gallon, a significant increase from $3.93 last month and $2.86 a year ago, according to AAA. Diesel prices have also surged, averaging $5.50 per gallon, though slightly down from last month’s $5.81 peak but up from $3.41 a year ago.
Political and Economic Impacts
Congresswoman Ross attributes the rising prices to Iran’s blockade of the Strait of Hormuz, a response to a conflict initiated by President Donald Trump two months ago. “This war was started illegally. It’s being continued illegally. Congress has not had an opportunity to weigh in, which is something that is in the Constitution, and the people of the United States are footing the bill,” she stated.
Gary Harris, executive director of the N.C. Petroleum & Convenience Marketers, noted that the closure of the Strait has affected global oil prices, despite most oil passing through the Strait being destined for Asia. “It’s a worldwide commodity. And as worldwide commodities go up, the value of the product goes up and it drags prices up with it,” Harris explained.
Broader Economic Consequences
The effects of rising fuel costs extend beyond trucking. Nonprofits like Meals on Wheels Wake County are concerned about the sustainability of their operations, as volunteers spent approximately $355,000 on fuel last year. Similarly, SouthLight Health is grappling with higher fuel costs for its community health services, affecting their budget planning as actual prices far exceed their estimates.
Hightower, facing challenges with employee commuting costs, has resorted to providing basic amenities like cots and a microwave in the office to help staff avoid long drives. “It’s very basic, but it saves our guys from driving an hour and fifteen minutes, an hour and a half each way,” he said.
Consumer Behavior Shifts
Harris anticipates that consumers might alter their behavior to cope with the rising costs, possibly reducing travel or opting for public transportation. “With fuel as it is, you may see people decide not to take vacations or take whatever they have to do there, so I think that you may see some volatility generated by how people decide to drive and what they do,” he suggested.



