As the digital landscape evolves, social media influencers are gaining recognition not just on our screens but also in the academic world. This shift is exemplified by recent developments in scholarly studies focusing on this phenomenon.
A notable figure in this field is Dr. Jessica Leigh Maddox, who serves as an Associate Professor of Entertainment and Media Studies at the Grady College of Journalism and Mass Communication, University of Georgia. Dr. Maddox has recently been appointed as the inaugural editor in chief of the newly launched journal, Creator & Influencer Studies.
In an interview with WUGA’s Emma Auer, Dr. Maddox shared insights into her recent appointment and discussed her specialized research area, which involves the regulation of professional social media activity.
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