Governor Josh Stein and First Lady Anna Stein embarked on a visit to several ski resorts across North Carolina this weekend, coinciding with the Winter Olympics in Italy. Their tour aims to celebrate the state’s reputation as the Winter Sports Capital of the South and acknowledge the contribution of the ski industry to the local economy. The governor’s itinerary includes visits to Appalachian Ski Mountain’s French-Swiss Ski College, Beech Mountain Ski Resort, and the Sugar Mountain Ski Resort. The North Carolina ski industry is a significant economic contributor, generating more than $244 million annually and attracting over 780,000 visitors to its six ski resorts.
Governor Stein emphasized the importance of the ski industry to western North Carolina’s economy, highlighting its role in supporting local jobs and businesses. He encouraged vacationers to consider North Carolina’s mountains as a year-round destination. Representatives of the North Carolina Ski Area Association lauded the vibrancy of the state’s ski industry and introduced new enhancements at the resorts to attract both seasoned skiers and newcomers. The state boasts the highest-elevation skiing in the eastern United States, with peaks over 5,000 feet, drawing nearly half of its annual visitors from out of state.
Wit Tuttell, Executive Director of Visit NC, noted the ski areas’ contributions to North Carolina’s status as a winter sports hub, citing the variety of activities and opportunities for beginners. Brad Moretz, President of Appalachian Ski Mountain, expressed satisfaction with the governor’s efforts to promote the region, especially as local businesses recover from past challenges such as Hurricane Helene in 2024. Governor Stein also paid tribute to North Carolina athletes participating in the Winter Olympics, including Olympians and Paralympians competing in various sports.
For over six decades, North Carolina has maintained its reputation as a premier winter sports destination in the South. The state’s six ski resorts, situated near Asheville and Boone, offer diverse experiences for winter sports enthusiasts. Each year, the industry supports nearly 2,000 full-time and seasonal jobs and generates more than $96 million in indirect economic impact. The enduring appeal of North Carolina’s ski resorts continues to foster significant economic and cultural contributions to the region.
Read More About This
