Milwaukee Brewers Rebrand as ‘Above-Average Joes’ After Playoff Win

A Milwaukee Brewers baseball player in uniform yells in celebration on the field, clenching his fist, while an umpire stands in the background.

In a thrilling conclusion to the National League Division Series, the Milwaukee Brewers emerged victorious over the Chicago Cubs, marking a significant milestone in their recent playoff endeavors. This victory has led their manager, Pat Murphy, to bestow a new nickname upon the team, elevating them from “Average Joes” to “above-average Joes.”

The nickname reflects the Brewers’ transformation from a small-market team without major stars to a formidable playoff contender. After defeating their rivals, the Cubs, with a 3-1 win in the decisive fifth game, Murphy embraced the new identity for his team.

“You can call them the average Joes,” Murphy said, “but I say they’re the above-average Joes.”

Milwaukee Brewers shortstop Joey Ortiz (3) reacts to the team’s win over the Chicago Cubs in Game 5 of baseball’s National League Division Series, Saturday, Oct. 11, 2025, in Milwaukee. (AP Photo/Kayla Wolf)

Key contributions came from players like Andrew Vaughn, who broke the tie with a homer in the fourth inning, and teammates William Contreras and Brice Turang, who also hit home runs. The pitching staff, including Trevor Megill and Jacob Misiorowski, combined efforts to allow only four hits, with Abner Uribe securing a multi-inning save.

“It takes every single one of these guys in the locker room, and they’ve done it,” Turang said. “We’ve got to keep going.”

This victory marks Milwaukee’s first postseason series win since 2018 and sets them up for another National League Championship Series (NLCS) face-off against the Los Angeles Dodgers, who defeated the Philadelphia Phillies in their NL Division Series.

A baseball batter swings at a pitch as the catcher and umpire look on from behind home plate, viewed from above.
Milwaukee Brewers’ Brice Turang hits home run during the seventh inning of Game 5 of baseball’s National League Division Series against the Chicago Cubs Saturday, Oct. 11, 2025, in Milwaukee. (AP Photo/Morry Gash)

The Brewers, who ended the regular season with a record of 97-65, are vying for their first pennant since 1982. This success comes in the wake of significant roster changes and the passing of Bob Uecker, a legendary broadcaster synonymous with the franchise. The team honored Uecker with a banner during their postgame celebration.

“It was important to these guys — because it’s the rival — to finish the job,” Murphy said. “And they know Ueck is smiling.”

The win was particularly sweet, considering it came against former Brewers manager Craig Counsell, who now leads the Cubs. Despite the presence of many Cubs fans, Milwaukee supporters were vocal in their support for the Brewers.

“I’m disappointed. I’m sad,” Counsell said. “I think this team did a lot to honor the Chicago Cub uniform. In the big picture, that’s how I feel.”

Two Chicago Cubs staff members in team apparel watch a game intently from the dugout, one standing with hands on hips and the other seated with a hand on his face.
Chicago Cubs manager Craig Counsell, left, and bench coach Ryan Flaherty, right, look on from the dugout during the seventh inning of Game 5 of baseball’s National League Division Series against the Milwaukee Brewers, Saturday, Oct. 11, 2025, in Milwaukee. (AP Photo/Kayla Wolf)

Milwaukee’s runs were generated entirely by home runs, each occurring with two outs, showcasing their resilience and determination. Andrew Vaughn encapsulated this spirit, stating, “We fight back. That’s our mentality. We’re going to punch someone else. We’re going to throw it right back.”

The Brewers now turn their attention to the Dodgers, seeking to continue their playoff success and capture their first pennant in over four decades.

Latest News