The Reality of Christmas Creep: The Festive Season is Starting Earlier
For many of us, the suspicion of ‘Christmas creep’ – the phenomenon of the festive season starting earlier each year – has been around for a while. Now, recent analyses have provided validation for this belief.
Statistics gathered from top-tier supermarkets, local news bulletins, and UK’s Top 40 music chart all point towards the same direction: Christmas songs, decorations and merchandise are making their appearance in shops and on shelves earlier than before, at least in the UK.
While some may grumble about the early onset of festivity, thinking of it as a marketing tactic to boost sales of mince pie manufacturers, what if there was a deeper reasoning behind the elongated festive period?
The dark, cold months of winter seem to be nature’s way of suggesting us to slow down, take a respite and rejuvenate. Our body’s circadian rhythm too nudges us towards rest and reflection. Could the extended Christmas season be seen as a subtle rebellion against the frenetic pace of modern life?
Many find the holiday season stressful rather than relaxing. However, it doesn’t have to be this way. Let’s explore five reasons, from rejuvenation to the richness offered by rituals, why we should consider stretching out the festive period.
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